Ferrari

Ferrari of Atlanta needed an exclusive invitation for their VIP F1 watch party that would capture the excitement and prestige of Formula 1 racing while reflecting the luxury brand experience their customers expect. The piece needed to feel special enough to drive attendance and create anticipation for the exclusive event.

A custom laser-cut invitation that mimics an authentic VIP race pass created an immediate connection to the F1 paddock experience. The invitation transforms a simple event invite into a coveted collectible that embodies the thrill and exclusivity of Ferrari's racing heritage.

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